What is a ‘Protected’ Territory?

Grey questThat is a great questions and one that highlights one of the unique aspects of Always Best Care Senior Services’ franchise ownership opportunities.  The answers center around managing the interaction with the referral source and the services provided to the clients coming from the referral source.

Many franchise concepts will ‘protect’ a geographic area for its owners.  This means that residents (or in some cases, businesses) of that geography cannot be marketed to, approached or served by another owner in that franchise system.  This can work for some home-based services like maid services or mini-blind installation  – marketing is targeted, and services are provided, within a defined geography.

A protected referral source, on the other hand, allows an Always Best Care franchise owner (and the referral sources) to feel comfortable knowing there will be a single point of contact, a one-to-one relationship; multiple representatives for the same company will not be calling on the referral source. If an Always Best Care franchise owner has a large hospital, skilled nursing facility, a number of successful elder law attorneys or financial planners, those referral sources are protected from any other owner marketing to them. This is a business based on trust and relationships.  Allowing our owners the ability to focus on their protected sources and build those relationships is a key component to their growth and development.

Better yet, clients referred by the protected source may be served outside of the owner’s territory.  Any opportunities generated from those sources, regardless of location*, are available to the owner.  For example, if Mrs. Doe is discharged from Megaplex General Hospital, the local owner who has developed the relationships with the hospital would have the opportunity to serve Mrs. Doe.  If she happens to live in an area outside the local owner’s geography, he can still provide services to her because she came from his protected referral source.

Protecting the referral source is the ideal way to manage the flow of clients in a system that is based on trust and relationships.  Referral partners know who their primary contact is, and the franchise owner can build long-lasting, mutually beneficial relationships with them.  The ability to follow a client from the referral source allows the franchise owner to remove the limitations of protected geography.

These differences may be too subtle for those outside the industries of franchising and senior care, but they are key, important differentiators for Always Best Care franchise owners.  As always, if you have someone interested in the concept, we will be happy to discuss the details and answer any questions.

*Full Disclosure: some states have licensing restrictions that may limit some services is the referred client lives out of state, county or licensing region.  Those are likely to be a small minority of the referrals.
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Q: How soon to profitability?

A:  There is no single answer, as each territory is unique and each owner brings different skills, teams and capital to the task.  Area Representatives, or Field Support Office staff, will work with new owners on office set up and structure, P & L planning and tracking, business generation and most everything else associated with establishing the business, generating revenue and creating profit.

In the end, the timeline is a function of many things including the new owner’s personal goals, drive, networking and leadership skills.

We have a target of generating revenue within 90 days of formal classroom training, and have surpassed that goal with our local owners.  Our local ‘pre-heating’ strategy has proven effective in generating the connections and contacts needed to  jump-start a territory.

Slide3The best way to gather information on that question is through reviewing the Franchise Disclosure Document (FDD) and speaking with franchise owners during the Validation phase of the structured due diligence process.

As always, we look forward to the opportunity to discuss the details with you.

Start a Home Care Business in Pasco County?

oppty2What if you could lock in the growth potential of Pasco county for a single-office, home health agency for a very reasonable investment – one that would protect

Source: Start a Home Care Business in Pasco County?

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Opportunity Building in Pasco County

Fire & Heart: Enterprising Individuals with Compassion

Sometines opportunity knocks, sometimes it uses earth movers and construction equipment!

Pasco has nearly three times the land as Pinellas and has only 500,000 people in it.”

oppty2At Always Best Care, territories are sized at approximately 250k residents – which means all of Pasco, and all its tremendous growth potential, is now available as two territories!  Pinellas, with its population density, has four territories.

Contact us today to learn more about this ‘ground floor’ opportunity!

Link to July 12, Tampa Bay TImes article SR 56 / Pasco County Growth

#Pasco

#Opportunity

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Media Interviews

Media Interviews  A link to Michele’s recent media appearances talking about Assisted Living Placement, In-home Care and the Always Best Care business model that brings both together under one roof.

Q: How soon to profitability?

A:  There is no single answer, as each territory is unique and each owner brings different skills, teams and capital to the task.  Area Representatives, or Field Support Office staff, will work with new owners on office set up and structure, P & L planning and tracking, business generation and most everything else associated with establishing the business, generating revenue and creating profit.

In the end, the timeline is a function of many things including the new owner’s own goals, drive, networking and leadership skills.

We have a goal of generating revenue within 90 days of formal classroom training, and have surpassed that goal with our new, local owners in 2014.  Our local ‘pre-heating’ strategy has proven effective in generating the connections and contacts helpful in jump-starting a territory.

Slide3The best way to gather information on that question is through reviewing the Franchise Disclosure Document (FDD) and speaking with franchise owners during the Validation phase of the structured due diligence process.

 

As always, we look forward to the opportunity to discuss the details with you.