What is a ‘Protected’ Territory?

Grey questThat is a great questions and one that highlights one of the unique aspects of Always Best Care Senior Services’ franchise ownership opportunities.  The answers center around managing the interaction with the referral source and the services provided to the clients coming from the referral source.

Many franchise concepts will ‘protect’ a geographic area for its owners.  This means that residents (or in some cases, businesses) of that geography cannot be marketed to, approached or served by another owner in that franchise system.  This can work for some home-based services like maid services or mini-blind installation  – marketing is targeted, and services are provided, within a defined geography.

A protected referral source, on the other hand, allows an Always Best Care franchise owner (and the referral sources) to feel comfortable knowing there will be a single point of contact, a one-to-one relationship; multiple representatives for the same company will not be calling on the referral source. If an Always Best Care franchise owner has a large hospital, skilled nursing facility, a number of successful elder law attorneys or financial planners, those referral sources are protected from any other owner marketing to them. This is a business based on trust and relationships.  Allowing our owners the ability to focus on their protected sources and build those relationships is a key component to their growth and development.

Better yet, clients referred by the protected source may be served outside of the owner’s territory.  Any opportunities generated from those sources, regardless of location*, are available to the owner.  For example, if Mrs. Doe is discharged from Megaplex General Hospital, the local owner who has developed the relationships with the hospital would have the opportunity to serve Mrs. Doe.  If she happens to live in an area outside the local owner’s geography, he can still provide services to her because she came from his protected referral source.

Protecting the referral source is the ideal way to manage the flow of clients in a system that is based on trust and relationships.  Referral partners know who their primary contact is, and the franchise owner can build long-lasting, mutually beneficial relationships with them.  The ability to follow a client from the referral source allows the franchise owner to remove the limitations of protected geography.

These differences may be too subtle for those outside the industries of franchising and senior care, but they are key, important differentiators for Always Best Care franchise owners.  As always, if you have someone interested in the concept, we will be happy to discuss the details and answer any questions.

*Full Disclosure: some states have licensing restrictions that may limit some services is the referred client lives out of state, county or licensing region.  Those are likely to be a small minority of the referrals.
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Here We Grow, Again!

ABC = Another Brilliant Closing in New Jersey

Slide0Michael Friedberg, Richard Friedberg, Rimona Yellin, and an associate, were looking for an opportunity in the senior care industry.  They all have many years of small business ownership experience, mostly in software development, with plenty of prior marketing experience.  With their combined experiences, and their interest in the senior care industry, it was a natural for them to look at Always Best Care Senior Services.

After a short but thorough Discovery process, the team made the decision to join the Always Best Care family, and closed the deal in time to attend the Always Best Care Northeast Super Regional Meeting held in New York City on June 2-3. Their team will be attending the Always Best Care University training in July and we look forward to their opening in August.

Always Best Care Advantages

1) World Class Training:  Starts with a self-paced three-week pre-training module, followed by a one-week training session at the corporate office in Roseville, CA, then a one-week field training experience including hands-on training by an Area Representative or corporate trainer.

2) Three Streams of Revenue:  Non-Medical In-Home Care, Assisted Living Placement, services, and Skilled Care (Medical).  Providing the full continuum of senior care sets us apart.

3) Area Representatives:  Local support provided by seasoned business professionals that have invested heavily in regions to assist in the franchise development & support.

4) National Accounts & Programs:  The list of national accounts & programs are too long to list here, speak with us to learn more.

5) Award Winning National Marketing:  National marketing and advertising drives business to our franchise owners, Internet Marketing, a National Call Center, SEO, Social Media, Television, etc.

Mark and Michele are the Tampa, FL-based Area Representatives for Always Best Care Senior Services.  
They would be happy to answer any questions you have about Always Best Care, in general, and opportunities around Tampa Bay, specifically.

From Forbes: Biggest Trends in Franchising

Fire & Heart: Enterprising Individuals with Compassion

With the youngest members of the so-called Baby Boomer segment of the population hitting their 50s, there’s a growing demand for companion care, assisted living, in-home care and transportation. Franchisers are hustling to fill this void.

Business Ownership Opportunity Ask us how you can create your future with    Always Best Care in Tampa Bay.

Always Best Care has been a leader in Companion Care, In-Home Care and Assisted Living Referral Servicessince 2007!  And we are adding Skilled Care service in offices around the country.

To read more click: Forbes Article

For more details on the company, click Always Best Care

For more about franchise opportunities, click Franchise With Always Best Care

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Why Senior Care Is Booming in 2016

Three Reasons Why Senior Care Is Booming in 2016

Blog post from http://www.FranchiseWithAlwaysBestCare.com

Contact us @ https://fireandheart.wordpress.com/contact/

Open House Questions

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Look for more on these questions in the next few days …

  • What does a typical owner look like?
  • What are the Keys to Success?
  • Where are Opportunities and Openings?
  • How does someone go about buying a franchise?
  • Assuming I am comfortable with franchising, why Always Best Care?

Location, Location, Locations!

Always Best Care continues to expand across the country, in Florida, and around Tampa Bay.  Ask, today, how you can become part of an established company in a growing industry supported by astonishing demographics – not to mention outstanding local support and award-winning marketing!!  Opportunities exist in your area!

http://www.alwaysbestcare.com/abc-locations.aspx