That is a great questions and one that highlights one of the unique aspects of Always Best Care Senior Services’ franchise ownership opportunities. The answers center around managing the interaction with the referral source and the services provided to the clients coming from the referral source.
Many franchise concepts will ‘protect’ a geographic area for its owners. This means that residents (or in some cases, businesses) of that geography cannot be marketed to, approached or served by another owner in that franchise system. This can work for some home-based services like maid services or mini-blind installation – marketing is targeted, and services are provided, within a defined geography.
A protected referral source, on the other hand, allows an Always Best Care franchise owner (and the referral sources) to feel comfortable knowing there will be a single point of contact, a one-to-one relationship; multiple representatives for the same company will not be…
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