Source: 10 Things I Know About Franchising, By Ken Picard pecial to the Worcester Business Journal (03/05/12)
5. BRAND RECOGNITION CAN HELP.
Consumers are more likely to buy products and services from a well-known brand. Franchises develop a consistent, proven customer experience, and spend millions creating trusted, well-known brands.
4. IT’S REGULATED.
The Federal Trade Commission requires companies to provide disclosure documents to potential franchisees. It provides detailed information about the company, the required investment and the agreement.
3. SALES AND MARKETING HELP
Companies will help you obtain customers. Most include extensive national and local advertising programs to generate brand awareness and new customers.
2. BUILDING YOUR EMPIRE
More than half of U.S. franchise owners own more than one unit or territory.
1. REINVENTING YOURSELF
Franchising is an ideal way to reinvent your career and think creatively about your future. You don’t have to keep doing what you’ve always done.