Ten Things about Franchising – #5 to #1

Source: 10 Things I Know About Franchising, By Ken Picard pecial to the Worcester Business Journal (03/05/12)

5. BRAND RECOGNITION CAN HELP.
Consumers are more likely to buy products and services from a well-known brand. Franchises develop a consistent, proven customer experience, and spend millions creating trusted, well-known brands.

4. IT’S REGULATED.
The Federal Trade Commission requires companies to provide disclosure documents to potential franchisees. It provides detailed information about the company, the required investment and the agreement.

3. SALES AND MARKETING HELP
Companies will help you obtain customers. Most include extensive national and local advertising programs to generate brand awareness and new customers.

2. BUILDING YOUR EMPIRE
More than half of U.S. franchise owners own more than one unit or territory.

1. REINVENTING YOURSELF
Franchising is an ideal way to reinvent your career and think creatively about your future. You don’t have to keep doing what you’ve always done.

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Categories: franchise development, Uncategorized | Tags: | Leave a comment

About manzolembo

As principals for Always Best Care Florida West, Michele Manzo-Lembo and Mark Lembo are responsible for franchise development in the Greater Tampa Bay/West Central region. Always Best Care provides everything from a simple daily telephone reassurance program to compassionate in-home care, to more comprehensive skilled home health care and assistance in exploring and finding the right senior living options. This continuum of care means Always Best Care franchisees have a series of revenue streams that all flow from the same referral sources.

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